Lily Collins and Lancome Bearbrick figure

Lancôme x Bearbrick – ‘Call Me Happy’

Famous French beauty brand Lancôme has partnered with Publicis Luxe to launch a new beauty experience in collaboration with Japan’s Medicom Toy. Starring the well-known American actress and model Lily Collins, the mashup campaign from Publicis Luxe brings the Lancôme x Bearbrick collaboration to life.

Back in September this year, we wrote about how Lancôme and Medicom Toy teamed up for a new Bearbrick figure. And now their collaboration came to life.

Aptly named Happy, this figure becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as it adorns the brand’s icons in an exclusive limited collection. The collaboration’s graffiti anesthetic is injected into the House codes, notably the Lancôme logo, its iconic rose, and its signature Ô.

The three films, titled Call Me Happy, each highlight the brand’s limited editions as Lily magnetically takes us through the journey of bringing Lancôme’s happiness mission of beauty to life, all mashed with our favorite Bearbrick figures.

Lily Collins x Lancome Bearbrick campaign
Lily Collins x Lancome Bearbrick campaign

Conceived with the help of Publicis Luxe, the Lancôme x Bearbrick collaboration adopts a playful approach to combining luxury skincare and makeup. And it’s all combined with the world’s most famous collectible art toy, creating hassle-free beauty in everyday routines. Happy comes in three sizes of figurine. Alongside limited editions of the brand’s skincare and makeup icons: Génifique, Clarifique, and L’Absolu Rouge.