Grafflex is a South Korean contemporary artist who works in various fields of art: graphic art, painting, space art, and art toy. He is creating an important role that is breaking the barrier between mainstream and non-mainstream, luxury, and subculture in the modern art and industrial part.
He is developing his own style that is reminiscent of images from childhood when we met the mass media to the modern world. Especially, he created the BOLD line that is used for cartoons or animation. Through reinterpretation and reconstruction of various objects, he shows his own visual arts with bold lines.
Moreover, he was affected by the cartoon, hip hop, and street culture, and he is working not only on exhibition but also the collaboration project with high-end brands, various stores, and worldwide companies. This is making his work is much more familiar to the public. His quirky art can be found on the streets, clothes, toys, cars, perfume bottles, skateboards, and so on. In both fields of art and commerce, he has created YG’s Krunk, Amoebahood, Dunkeys and other characters in collaboration with various brands such as Nike, Jordan, NEWERA, Converse and Dunkin’ Donuts. His visual works are characterized by bold graphics reminiscent of childhood cartoon characters. These figures represent the intersection between pop culture, hip-hop, and street culture as a whole. The color-blocked illustrations, with their instant visual impact, are perfectly suited to the streetwear scene, making them a natural fit for the Grafflex Bearbrick collaboration.
By the movement, he is doing an important role that is breaking the barrier between mainstream and non-mainstream, luxury and subculture in the modern art and industrial part.